https://www.joelmosslevinson.com/what-i-do-well daily 0.75 2021-01-29 https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1608828849070-7QI7C6O6Y32O6IM30DL5/Joel%2BDirecting%2BBest%2BBuy%2BSketch.jpg What I Do Well https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1608828700209-VOCQVBIG5SZAF8OQV3LA/_MG_7280.jpg What I Do Well https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1608828902316-7E6AV70NRANEOQTTIAWD/image.jpg What I Do Well https://www.joelmosslevinson.com/case-study daily 0.75 2021-01-08 https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1608910094413-26KKFAFELPSEQ9IN3NAN/ACY_MorningComplete_Bottle.png Case Study https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1608911848188-4YS3TRB0TSSVLMK6EKFQ/image-asset.jpeg Case Study https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1608915426701-S50I3PRHKZABXLB6DP06/maggie%2Bq%2Bgreat%2Bday.jpg Case Study https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1608915334248-F56LIZ2IY0B8YVKTT5HA/maggie%2Bq%2Bstress.jpg Case Study https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1608915398998-10W5ASTWE44TE44OGG3P/maggie%2Bq%2Bstinky%2Bpoop.jpg Case Study https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1608915368764-CJDW3PIO4MD0WAXSJBHT/Nasty%2BComments%2BMaggie%2BQ%2B2.jpg Case Study https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1608950824055-2AR969S7MIGI3D4YTZXX/Red%2BFace%2BMaggie.jpg Case Study https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1608950890525-53LNWRZAD6U5H3HE05WM/Tummy%2BTouch%2BMaggie.jpg Case Study https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1608950914019-C75E7CCNS91GQS2LOB85/Shampoo%252BMaggie.jpg Case Study https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1608951728879-FNI3OMLQ6PUR3DRY078L/Data+Shot+2.png Case Study - 3 Second Views & ThruPlay Identifying what were the best three second options, I began to look for new ways to iterate my own work and my collaborators in two directions More “unusual combinations” of text and images, Ugly foods and strange/weird food openings to see if we could enhance the trend. https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1608951496879-7BNJKK1P2U7P62P29MFF/Data+Shot+1.png Case Study - Spotting Patterns Looking at the data begins from the day it’s uploaded and the ad is created, and continues for as long as it’s active - What I found was the CPA’s were lower on images + text combinations that confused our audience, and less polished (read: uglier) opening images. I was surprised - but I had data to prove it was working. It cut against creative assumptions, but I wasn’t afraid to follow the data to more content. https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1608952563375-YF3IT0ANM4I45OEK5QSY/bitter+melon+deep+fat.png Case Study This messy picture of bitter melon turned out to be a financial winner. https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1610066497983-9AF9CZPBTWUZX72W3XYD/Joel_Data_Graphic_02.png Case Study https://www.joelmosslevinson.com/not-work daily 0.75 2023-04-26 https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1608997387167-V170I1ATKKINAR2063A6/Silly%2Bface%2Blevinson%2Bbrothers%2Bsteele%2Bstatue.jpg Nothing To Do With Work https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1609033390834-UGJVGROUHXLB1MZYBU6J/Joel+Moss+Levinson+Sandcastle+2.png Nothing To Do With Work https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1609033303429-V32AQR9ZSXX3C7LGIHUR/Joel+Moss+Levinson+Sandcastle.png Nothing To Do With Work https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1609030055859-5MR7R833OSIA4EYU673G/Randi+and+Joel+with+Singapore+Skyline.jpeg Nothing To Do With Work https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1608997917770-C2NB6BAT9RUZ51PGFK82/Washington%2C+Monument.jpg Nothing To Do With Work https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1609030057256-QEM01J8U859CPRZMFHGM/Joel+and+Randi+Istanbul.png Nothing To Do With Work https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1609028999959-F39SMICHZYXH7VQHK3CX/A+Penguin+Among+Friends+JMLevinson.jpg Nothing To Do With Work https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1608997917936-7HF6Q55S39O7MPTPXV56/Colusseum.JPG Nothing To Do With Work https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1609030174105-IEUX9461KUHGU683JIT0/Lederhosen+2.jpg Nothing To Do With Work https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1608997919232-6MTBB7F3GJWQE3MFLWDG/AAacadia.JPG Nothing To Do With Work https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1609030205609-3CQSEBVSNCJFJ2AJMXEK/Chiquite+Banana+%26+Donkey+Kong+Victory+Dance.jpg Nothing To Do With Work https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1608997920691-SRB86R406DFDFMTZQTY3/Buckingham+Palace%3F.jpg Nothing To Do With Work https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1609030227088-OO6QDM4RCZ0993POO6JO/untitled_2014_August_10_023.jpg Nothing To Do With Work https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1609030299352-ZWKUOCPREIONMHVKDHM7/Levinson+Picking+Up+Gloria.PNG Nothing To Do With Work https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1608997918296-FN5A2DNP4LM60JRDGTJ0/Adventure+Seekers2.jpg Nothing To Do With Work https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1609029023188-7TKU36SY47K3G0ECG0RJ/O+Face+Grand+Canyon.jpg Nothing To Do With Work https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1609031937848-A117EUKKA9VJVE43C3CF/Sydney%2BOpera%2BHouse.jpg Nothing To Do With Work https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1609029235975-BX5BDJ2YJ5B6MGICJ0R9/Joel+Arctic+Svalbard.jpg Nothing To Do With Work https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1609029235974-HDZ5EFSAOSRHISKSMHLD/Brothers+Buenos+Aires.jpg Nothing To Do With Work https://www.joelmosslevinson.com/carousel daily 0.75 2020-12-23 https://www.joelmosslevinson.com/contact daily 0.75 2020-12-27 https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1609102935184-OSGE0HE36E359MEN3RX3/_MG_4517.jpg Contact https://www.joelmosslevinson.com/home daily 1.0 2023-04-27 https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1608758069701-BRXTFVEVTY8ZELIRZAOA/Joel+Nadeev+King+Penguins+Fortuna+Bay+So.Georgia+L+Klipp+Oct+0802.jpg Home Joel after winning a contest to visit Antarctica. https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1611955108342-VJK2MLJVV0LLIGYY56T2/Tonight%2BShow%2BJoel%2BLevinson%2BJay%2BLeno.jpg Home https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/c88dd83a-49eb-4b3c-8fef-4e94ecbe39af/joel-levinson-final-jeopardy.jpg Home - Make it stand out Joel getting final Jeopardy wrong. https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1608767499432-9V4EYTJ6NUQB7L7CJ4TK/2000px-Ubisoft_logo.svg.png Home https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1608767409683-IDIJRJ6YI2UPQ2W5GNCB/Bud-Light-Logo.jpg Home https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1608767355865-IJFUKYROS5BZIVNO6PUG/3M_logo_logotype_full_red.png Home https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1608767529203-ACQZR8LZTH0ZXOVVBA8U/logo-givaudan.png Home https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1608767447458-FRTJN97CI57V9DIQDMEO/Nasa+logo.png Home https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1608767475241-ZPCU0VZJUAUHLO3XK7BD/1200px-Church_%26_Dwight_logo.svg.png Home https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1608767658898-PV8OHGS9906KV00MH0TE/general+mills+logo.png Home https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1608767686292-Y93ZOXMLFUEIYE1WM2M8/National-Geographic-logo.png Home https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1609187146672-3BVAFF9AJIE8SDBPPC1Y/Joel+with+the+Kids Home https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1609187506802-RAP357BY66ZVRVCQZRJM/Joel%25252Bon%25252Ba%25252BSlate.jpg Home https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1608827141912-2IZH6GAROTTJK32RAVMK/New+York+Times+Logo.png Home https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1608827201776-HYNIW8N2D31FHHIC40RX/slate+logo.png Home https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1608827212666-MN2JYD03ZG15IAYAZFTW/LA+weekly+Logo.jpg Home https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1608827173129-V2ZOJMDTPRZGKV5L7J9V/av+club+logo.png Home https://images.squarespace-cdn.com/content/v1/5fe39befa44e7b3e015f8447/1608827158639-VUOWWP5SW9CGP7V9H3EB/Newsweek+Logo.png Home https://www.joelmosslevinson.com/demo-reel daily 0.75 2021-01-29